A little about ljubica.

I’m a commercial photographer and founder of LJ Creative & Co, based in Melbourne. While I often work with active and outdoor brands, my portfolio spans a wide range of commercial and branding projects. My visual approach is bold and dynamic, with a strong emphasis on storytelling.

I graduated with a degree in Communication Design from Swinburne University in 2013, then completed ADMA Creative School where I was mentored by some of Melbourne’s leading creative directors and awarded second place in a national campaign competition. This led to six years in design studios and large agencies, building my skills in graphic design and art direction. Working alongside photographers during this time inspired me to pursue photography full time.

In 2019, I moved to Canada to launch my photography career, working with Derek Ford Studios and Tofino Resort & Marina across commercial, lifestyle, and event projects.

Now back in Australia, I continue to work independently, creating commercial photography for brands and organisations across sport, tourism, lifestyle, fashion, hospitality and more.